Calendar Marketing Infographic

A quick, visual-friendly breakdown of how calendar marketing works and why it drives timely action. Use this page as a skimmable reference—or jump into the full guide.

Why calendars drive action

Calendars are where people manage real commitments. When a customer chooses to save something, it’s no longer a message to remember— it becomes a plan.

  • Opt-in by design, so engagement starts with intent
  • Time-bound context that supports follow-through
  • Persistent visibility across devices

How Add to Calendar buttons work

Eventable creates web-friendly events that customers can add to any major calendar. Use one button across email, landing pages, social posts, and more.

  • Compatible with popular calendar platforms
  • Accurate time zones and event details
  • Built for events, launches, sales, and appointments

What you can do beyond saving

After a save, you can reduce drop-off with reminders, personalize content by segment, and measure engagement to learn what works.

  • Custom reminder timing and message
  • Segmentation by behavior, location, and interests
  • Engagement analytics to optimize performance

See examples in Increase Event Attendance.

Where to start

Pick a high-value moment—webinar registrations, a product launch, a limited-time offer—and add a calendar action to the final step. Then measure and refine.


Explore more

AddEvent.com Free Add to Calendar button