Make event and promotion messaging stick. Add to Calendar turns interest into a saved commitment, and reminders help people show up when timing matters.
Place a “Save to Calendar” step directly in the Silverpop assets your audience uses. Support the calendars people already rely on—without extra friction.
Reinforce the value of the moment with opt-in reminders and timing that matches your audience. Keep the message relevant as the event approaches.
When you need to connect intent to a person, prompt for email before the save. Use that signal to prioritize follow-up.
Measure saves and engagement to learn what earns commitment. Use insights to optimize placement, creative, and timing.