Marketo Integration

Add to Calendar for Marketo

Drive action through the calendar. Add Eventable’s Add to Calendar experience to Marketo emails and landing pages, then connect calendar engagement back to your lead and lifecycle workflows.

Embed Add to Calendar buttons

Place Add to Calendar anywhere you use Marketo—emails, landing pages, and campaign assets. Give prospects a one-step way to save an event across major calendar platforms.

  • Works across popular calendar providers
  • Optimized for fast saves on mobile and desktop
  • Consistent event details across channels

Want more than a link? Explore the Eventable product tour for reminders, targeting, and tracking.

Capture leads while measuring intent

Gate the Add to Calendar step with an email prompt when you need lead capture. It’s a natural moment to identify your audience without adding extra steps to registration.

  • Optional email capture before saving
  • Cleaner attribution for time-based campaigns
  • Higher signal than passive clicks

Enrich Marketo contacts automatically

When someone saves an event, you can add or update their record in Marketo. Use that data to enroll people in programs, trigger follow-ups, and build smarter segments.

  • Add calendar engagers to lists
  • Trigger workflows based on calendar actions
  • Support segmentation by interest or behavior

Activate full calendar marketing

Go beyond the default calendar reminder. Customize notifications and timing, target segments by attributes such as location or interest, and track engagement inside the calendar experience.

  • Custom reminders that reduce no-shows
  • Segmented experiences for better relevance
  • Engagement tracking to optimize campaigns

Start driving action from Marketo

Add to Calendar captures intent. Reminders and targeting drive follow-through. Connect it all back to Marketo to operationalize results.


Explore more

AddEvent.com Free Add to Calendar button