Mailchimp

Add to Calendar for Mailchimp

If your campaign is time-based, the calendar is where the decision happens. Add to Calendar helps subscribers save the moment, and reminders help them follow through.

Embed Add to Calendar in Mailchimp campaigns

Add a customizable Add to Calendar button to Mailchimp emails and landing pages. Subscribers can save the event to their preferred calendar in seconds.

  • Works across major calendar platforms
  • Optimized for mobile and desktop
  • Consistent event details across channels

Capture intent and identify your audience

Use email capture before the calendar save when you need identification. It’s an efficient way to understand who intends to attend or act.

  • Optional email capture before saving
  • Higher-intent signal than clicks
  • Better segmentation for follow-up

Use reminders to reduce “I forgot” drop-off

Default calendar alerts are generic. Customize reminder timing and message so the prompt is relevant and timely.

  • Custom notification timing and copy
  • Support multiple reminders per event
  • Designed to improve attendance and show rates

Target and track calendar engagement

Deliver more relevant events and promotions by segment, and track engagement inside the calendar experience to optimize future campaigns.

  • Targeting by location, behavior, or interest
  • Engagement tracking for performance insights
  • Integrations and APIs for automation

Explore the integrations directory or build custom workflows using the Developer API.

Make Mailchimp campaigns more actionable

Add to Calendar captures intent. Reminders and targeting drive follow-through. Tracking helps you improve results over time.


Explore more

AddEvent.com Free Add to Calendar button