Drive action through the calendar from Eloqua campaigns. Embed Add to Calendar in emails and landing pages, enrich contact records, and use reminders and targeting to increase attendance.
Put the save step into Eloqua emails and landing pages so people can add your event instantly. The less friction, the more likely the event stays visible until it happens.
When you need identification, add an email prompt before the calendar save. You’ll recognize high-intent audiences and route them into the right nurture paths.
Sync engagement back to your database so Eloqua workflows become calendar-aware. Build segments and automation based on what people do after they save.
Default calendar reminders are generic. Customize timing and messages, target content by segment, and track engagement inside the calendar experience.
Add to Calendar captures intent. Reminders reduce no-shows. Targeting improves relevance. Eloqua gets the data to keep improving.